RedRum - Murder would be kinder alternative

The best thing I can say about Redrum is that is does have a clever name going for it. For the slow kids in the room, "redrum" is the word "murder" spelled backwards, and was first introduced by a disturbed little boy in Stephen King's novel "The Shining." Additionally, Redrum is actually bottled in a red bottle. Clever, clever, clever. The boys in Brand Development done good. Unfortunately, this concludes the only positive things that can be said about Redrum.

Truthfully I can't offer the most accurate review for this rum, as I spit it out almost immediately after taking a sip. It was that bad. I'd rather get a kick in the nuts with a steel toed boot before drinking this shit again. However, I do remember a distinct aftertaste of rubbing alcohol and sugar. So in regards to the flavor I will default to the website of Three-D Spirits, the distiller who makes this monstrosity in a bottle:

If you couldn't guess, RedRum is "rum." To be more specific, RedRum is distilled from pure Caribbean sugarcane and infused with natural mango, pineapple, coconut, and cherry flavors. We bottle RedRum at 70-proof, in a cool red bottle -- an industry first!

Not much of an indication of flavor, other than a random mishmash of fruit flavored rum that failed to live up to the Trashcan Punch theory which states, "if you mix enough fruit flavors and it's bound to taste okay."

However, once again Brand Development has done a great job. It's always important to accentuate the positive and the unique elements. In this case saying it tastes like rubbing alcohol and sugar really isn't a good thing, and there are plenty of other crappy rum out there so it's not terribly unique either. But a red bottle. . . hey now that is special. If you're the kind of person who likes red bottles, then this may be the rum for you. . .assuming of course you never drink it.

I really cannot say enough bad things about this rum. There just aren't enough words in the thesaurus for "god awful." Stay away from Redrum. I can't even say it should be served to people you don't like, as there are plenty of cheaper crappy rums out there.